Legal Remarks banner
Stiffan Consulting Logo
  • © 2020 Stiffan Consulting Contact Me 0

Taking your Ideas Beyond

Is this the new age of Marketing?

As the COVID-19 corona virus is omnipresent in the news and all seem to revolve around business survival, several new areas of development are coming into strength to support day-to-day life under the new rules of lock-downs and travel restrictions. Video conferencing, collaborative working, e-commerce and online tutoring have suddenly become the life line for so many that are home bound for the next few weeks. How is marketing adapting to it and how are you dealing with the change?
Read More…

Soar and Succeed

Over the last three years of being a freelance consultant, I have noticed that my focus on finding the best out of every opportunity has been challenged by the fact that, while running my own business, the pressure is always on to find the next customer and source of revenue. However, during my last few months, I have noticed that there is a smarter way to look at things, especially in the professional world. Read More…

What's the impact of technology on project management?

When I embarked on my first job in the semiconductor industry, 30 years ago, I looked at the semiconductor technology as the largest enigma of the world. Those small components were into the nascent age of home computing and barely visible in your car or house. My focus was on program management and computer programming Read More…

Social Media...great! What's next?

When one talks about marketing, by default, social media becomes part of the discussion. But when social media drives everyone into a popularity contest, marketing is the loser of the game.
What used to be a platform to share achievements and useful information has become a world of influencers where politicians, influencer groups and companies compete for the spotlight of a fraction of a second during the scrolling of posts by users.
If you are using social media as your primary marketing tool, then you are in for a shock as being successful on social media is like trying to add an extra bright light into the Milky Way and hope that someone thinks it is a star.
Read More…

4 Golden Rules for Business Survival

According to the US Small business administration, four out of five businesses started in
2016 survived their first year of activity, half of them survived at least 5 years and a third survived 10 years or longer. Not too bad seen from that angle.
It also means that 50% closed within 5 years of their existence. I am in my 3rd year of existence so I have already done better than 20% of the ones that started in 2016 and I surely hope to beat the odds and still be there passed 10 years of activity.

So, what did I learn out of this and how could this help you keeping your business running…. Let’s check out the 3 golden rules for business survival that I have learned from my experience so far.
Read More…

Your privacy is important to me. By continuing using this website, you agree on the following terms:
This site does not share any data with external search engines nor uses Cookies.
Anonymised statistical data of access of the website is gathered for improving your experience on this site.