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Taking your Ideas Beyond

What's the impact of technology on project management?

When I embarked on my first job in the semiconductor industry, 30 years ago, I looked at the semiconductor technology as the largest enigma of the world. Those small components were into the nascent age of home computing and barely visible in your car or house. My focus was on program management and computer programming Read More…

Social Media...great! What's next?

When one talks about marketing, by default, social media becomes part of the discussion. But when social media drives everyone into a popularity contest, marketing is the loser of the game.
What used to be a platform to share achievements and useful information has become a world of influencers where politicians, influencer groups and companies compete for the spotlight of a fraction of a second during the scrolling of posts by users.
If you are using social media as your primary marketing tool, then you are in for a shock as being successful on social media is like trying to add an extra bright light into the Milky Way and hope that someone thinks it is a star.
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4 Golden Rules for Business Survival

According to the US Small business administration, four out of five businesses started in
2016 survived their first year of activity, half of them survived at least 5 years and a third survived 10 years or longer. Not too bad seen from that angle.
It also means that 50% closed within 5 years of their existence. I am in my 3rd year of existence so I have already done better than 20% of the ones that started in 2016 and I surely hope to beat the odds and still be there passed 10 years of activity.

So, what did I learn out of this and how could this help you keeping your business running…. Let’s check out the 3 golden rules for business survival that I have learned from my experience so far.
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Social Media? Privacy? Embark on the next marketing wave

Social medias have been making the headlines with data leaks, privacy compliance corruption and other unethical practices yet, they continue to drive forward their push to get more data from each of us and mine it for money. What started as a “connect” with friends approach has quickly become a real influencer and not always for the good.

From a marketing stand point, data gathering to create pointed campaigns, managing the analytics and impact of each program launched over the social media groups has become an key segment of the economy. This massive machine is now turning to Artificial Intelligence (AI) to “automatically” forecast one’s next need or wish and cope with the vast amount of data to be processed.
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Banning low-price from your strategy

In my November 2018 article entitled “Why free is not the best price”, I questioned the quality of customer service and the fact that profit is a better deal than large market share at no, or very little profit at all. The article has resonated with some but then, it seems that many do not want to really address the point by fear of going against possible policies or trends.
In an article published by the
BBC about standing seats in airlines in July 2010 and another one in CNN’s article “Here’s what it might be like to travel on a stand-up airplane seat” on April 3rd this year, I just cannot imagine how far low cost could come before people say “Enough!!”.
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