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Taking your Ideas Beyond

Social Media? Privacy? Embark on the next marketing wave

Social medias have been making the headlines with data leaks, privacy compliance corruption and other unethical practices yet, they continue to drive forward their push to get more data from each of us and mine it for money. What started as a “connect” with friends approach has quickly become a real influencer and not always for the good.

From a marketing stand point, data gathering to create pointed campaigns, managing the analytics and impact of each program launched over the social media groups has become an key segment of the economy. This massive machine is now turning to Artificial Intelligence (AI) to “automatically” forecast one’s next need or wish and cope with the vast amount of data to be processed.
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Banning low-price from your strategy

In my November 2018 article entitled “Why free is not the best price”, I questioned the quality of customer service and the fact that profit is a better deal than large market share at no, or very little profit at all. The article has resonated with some but then, it seems that many do not want to really address the point by fear of going against possible policies or trends.
In an article published by the
BBC about standing seats in airlines in July 2010 and another one in CNN’s article “Here’s what it might be like to travel on a stand-up airplane seat” on April 3rd this year, I just cannot imagine how far low cost could come before people say “Enough!!”.
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5 Tips for sizing your project

This is it!!! You just had a flash of creativity and the project you have been dreaming of developing just materialised in your mind… Great!!! Now what??

Some will just lock themselves in their office, workshop or lab and start hacking it down, assembling, soldering, coding… it has to be done today!!

Others will take a piece of paper and start drawing, making a shopping list and evaluating how it can be done.

At the end, all of the above is okay as long as you include project sizing as part of your thought process.
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Mind mapping: organize your ideas

Creative minds have a behavior on their own: they rarely stop, they jump from one thing to another and, they have their own way to produce snippets of ideas. To help take advantage of this valuable output, you need to get organized with a tool to capture the ideas and structure them as they come.
Mind mapping goes back a long time but it is really Tony Buzan,a British psychologist, in the 1960s that put it literally on the map by creating rules about how to mind map. Today, mind mapping is used in schools and offices, yet, it is my experience that it hasn’t entered the mainstream business activities. When I do a mind map with my clients, many are just surprised about how efficient it can be.

There are several ways to do mind mapping, here are a few of them and some considerations you might want to evaluate when mind mapping.
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5 project management behaviours for success

Many associate project management with scheduling and task management. As much as much of this is relevant, a large part about project management is about organising ideas and know how to communicate.
As a long time project manager myself, I thought it might be interesting to provide you with some insight about the behaviours I have found most useful to proceed with efficient project management.
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