5 important tips to establish your academic program

When I was 7 years old, I started primary school in Geneva, Switzerland and, each pupil received a Waterman fountain pen to learn to write (penmanship skills). A bunch of years later, I got married and was surprised to be handed the exact same model of fountain pen for my wife and I to sign the wedding documents at the town hall. As of today, one of my favorite fountain pens are of the Waterman brand, offered by my wife in addition to one given to me by my first employer as thank you gift when I left the company.

This example shows how academic and university programs are known for bringing businesses into the future and creating a long term sustainable environment that extends the lifecycle their products. This attractive go-to-market strategy applies to many markets where design and creativity are of the essence (design, art, fashion, design automation and high-tech development).

Creating your own academic program is well worth the effort: here are 5 important steps you need to take for making it a success.
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Making your product strategy a success

Picture this: you are preparing your new product strategy and wondering if you are considering all the possible markets, ensuring that you have the right product launch content, that you are addressing the right customer audience. Is the inclusion of academia a possible solution and an arm to your strategy?
Many times, if I mention the word academia, the first reaction I get is: “more free products out of the door without any revenue in sight”. That’s maybe a little far fetched but in many cases, reality due to a lack of focus strategy.
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