5 important tips to establish your academic program

When I was 7 years old, I started primary school in Geneva, Switzerland and, each pupil received a Waterman fountain pen to learn to write (penmanship skills). A bunch of years later, I got married and was surprised to be handed the exact same model of fountain pen for my wife and I to sign the wedding documents at the town hall. As of today, one of my favorite fountain pens are of the Waterman brand, offered by my wife in addition to one given to me by my first employer as thank you gift when I left the company.

This example shows how academic and university programs are known for bringing businesses into the future and creating a long term sustainable environment that extends the lifecycle their products. This attractive go-to-market strategy applies to many markets where design and creativity are of the essence (design, art, fashion, design automation and high-tech development).

Creating your own academic program is well worth the effort: here are 5 important steps you need to take for making it a success.
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Making your product strategy a success

Picture this: you are preparing your new product strategy and wondering if you are considering all the possible markets, ensuring that you have the right product launch content, that you are addressing the right customer audience. Is the inclusion of academia a possible solution and an arm to your strategy?
Many times, if I mention the word academia, the first reaction I get is: “more free products out of the door without any revenue in sight”. That’s maybe a little far fetched but in many cases, reality due to a lack of focus strategy.
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What's the magic verb? To focus!


I am sure you have seen this before: meeting is starting, everyone have their laptop open, ready to jump in with valuable inputs and build a constructive discussion but…no… those tablets and especially the laptops are there to respond to emails, put the last touches on the presentation do be shown after the current speaker or better yet, browse the web for the results of yesterday’s game.

You are the presenter and you have to fight for attention from your audience to reach the goal that you have set for yourself for the next few minutes.
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When Project Management meets Communication

The art project management is many times not seen as one of communication. Yet, try to figure out project management without meeting minutes, follow up discussions, task assignments and (too many) emails. How does communication impact your project and its management? Read on… Read More…

5 tips for not going nuts at trade-shows

Trade-shows and conferences are known for being great places to close on deals, investigate new business opportunities and extend your network, however, when one has over 8-10 meetings/day, it feels more like a marathon than valuable business time. Here are a few tips and recommended behaviours to help you survive the next upcoming event and bring more value to your time away from the office. Read More…

One CLIK Away

What would you say if your technology could be brought into an innovation forum and that you would be able to see it in action, in a proof of concept, only 3 months later? The concept of rapid prototyping is not new but it usually requires a large investment in time and money to reach this level of speed and output.
Now, add to this that you get blog updates every other week and can use the best concept ideas to show at the next trade show?
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Project Management in 5 easy steps

In my many years in the industry, I have learned that, unless you set deliverables and deadlines, there are very few chances that the project you are planning will have any timely and accurate outcome. This very basic rule of engagement and commitment to get things going is the one that will make the difference between a test idea and a possible production item. Here are 5 easy steps that must be taken to ensure that your project will come to fruition, regardless of its size. Read More…

B2Innov: the new era of B2I

You are surely aware of B2B (Business to Business) and B2C (Business to Consumer); maybe you are not familiar with B2Innov? Read More…

3 Easy Rules for Innovators

If you are a chef or anyone passionate about food, which would you rather present to your guests: a nicely roasted chicken, with crispy skin, steamy vegetables and fresh salad or, Chicken nuggets with a brown curry-look-like sauce? What message is sent to your guests by each choice? Read More…

Are we there yet?

Many of you are leaving for vacation and it is usually a great time to take a break and let your mind go where ever it likes to go... meditate, dream, plan. It is also a great opportunity to ask yourself some deeper questions about where you are and where you are going. Read More…

Being Bold: Youth Creativity

Are you betting on the creativity from young talents? The future of innovation is in the young minds and you are to count with them if you want to be successful. Read More…

Are we becoming IoT dependant?

Packing for the next trip is no longer just about clothes and shoes, it is about tools and their accessories. How dependant have you become from your IoT devices?
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Do you have a Culture of Innovation?

Most companies want to be innovative but do not put the right culture strategy forward to support it. Do you want to be an innovative company? Do you want your brand to be associated with innovation? Read More…

Life after Launch!

Google search “product longevity” and you will find a list of (many being semiconductor) companies advertising the fact that they are committed in keeping their technology into production for a given number of years (many times at least 10). Are you ready to support your product past launch time? Do you have a strategy for customer support passed this important milestone? Read More…

Customer Service in the IoT World

As one would expect, customer service is not limited to helping placing order, managing returns and customer inquiries but it is also about creating a positive experience at all levels of the customer-touch chain. It initiates when the customer finds out about its next need and does not end until the customer is fully satisfied with the purchased product. Read More…

Driving IoT acceptance

Each year we wonder what the future will bring and, when it comes to Internet of Things (IoT), estimates about how big the market can be and identification of the hot markets run wild in the news. Is the consumer market ready to use a large number of IoT devices? Is the integration of IoT into the life of the consumer easy enough to allow such growth? Read More…

Winning Together

With today’s pressures about getting quick results and tightly managing resources, teamwork and partnerships are the essence of success. Yet, I have felt quite a great level of confusion between those aspects of collaboration.... let’s try to shed some light. Read More…

The Ultimate Mass Market: Makers

Makers: the Maker Faire movement is important for innovation. Here is why.
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Wishing you a Merry IoT Christmas

Christmas lights, tree decorations, everybody gathers for family celebration. The gifts start to show up under the tree; what will be IoT enabled this year? Read More…

IoT and Marketing: Driving Customer Loyalty

The shift of customer experience from physical to virtual shopping is possibly about to change again. How to lock a customer from “shopping around” and remaining loyal to a brand is the main challenge faced today by many retail shops. Read More…

Marketing considerations for the IoT world

Would it be impressive if the next marketing offer showing off on your smartwatch is linked to the need you will experience in 1 minute? Would it be that unbelievable that your next balance meal choices are presented to you based on your habits, weather, location and time you have available before your next activity? Would it be sensational that your doctor could anticipate your next medical needs based on your vitals, medications taken and stress level at work?
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