Why FREE is not the best price

Over the last 4 weeks, I had the rude awakening that customer service is no longer a priority for many businesses as they enjoy revenue and customer repeat buys without the need to deliver a great experience.
The numbers reported by many companies and countries in relation to wage increase, record revenues and booming stock market over the last months seem to confirm that one can survive based on the fact that there are enough customers out there willing to live with a new criteria of satisfaction: low pricing.
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