Marketing considerations for the IoT world

Would it be impressive if the next marketing offer showing off on your smartwatch is linked to the need you will experience in 1 minute? Would it be that unbelievable that your next balance meal choices are presented to you based on your habits, weather, location and time you have available before your next activity? Would it be sensational that your doctor could anticipate your next medical needs based on your vitals, medications taken and stress level at work?
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