Making your product strategy a success

Picture this: you are preparing your new product strategy and wondering if you are considering all the possible markets, ensuring that you have the right product launch content, that you are addressing the right customer audience. Is the inclusion of academia a possible solution and an arm to your strategy?
Many times, if I mention the word academia, the first reaction I get is: “more free products out of the door without any revenue in sight”. That’s maybe a little far fetched but in many cases, reality due to a lack of focus strategy.
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What's the magic verb? To focus!


I am sure you have seen this before: meeting is starting, everyone have their laptop open, ready to jump in with valuable inputs and build a constructive discussion but…no… those tablets and especially the laptops are there to respond to emails, put the last touches on the presentation do be shown after the current speaker or better yet, browse the web for the results of yesterday’s game.

You are the presenter and you have to fight for attention from your audience to reach the goal that you have set for yourself for the next few minutes.
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